Understanding Reviews and Mentions
Online comments can be broken down into two categories: structured and unstructured mentions. Our system hunts for both, making it simple to track what people are saying wherever they’re saying it.
Structured mentions are already classified or ranked in some way. These include reviews based on numerical or star ratings that come from sites like Google and Facebook.
Unstructured mentions come from anywhere on the web where someone has mentioned a business without an explicit rating. For example, tweets, blog posts, and news articles.
Our system automatically determines the sentiment of unstructured mentions, making it easy to see if the writer was satisfied or not.