It’s not about trust. It’s about protection.
Monitor employees’ social media activities
- Protect against potential PR disasters.
- Ensure that employees aren’t misrepresenting a brand
- Monitor social networks for positive and negative activity
When a YouTube video of two employees doing disgusting things in a Dominos kitchen hit the internet, it made headlines. The public relations nightmare that followed cost the company untold dollars in goodwill and took time and marketing effort to rebuild consumer trust.
You can’t stop people from doing stupid things – the most you can do is catch it as fast as possible and react with lightning speed.
Searches pull in employees’ social activity instantly. Catch a bad tweet or status before it spirals out of control.
Alerts come every six hours. Catch a bad tweet or status before it spirals out of control.